The Department for Business, Innovation & Skills demonstrate that they cannot spell ‘my’, don’t know to start proper nouns with a capital letter, or that parenthetic dashes come in pairs:

The midata project – part of the Consumer Empowerment Strategy will allow people to view, access and use their personal and transaction data in a way that is portable and safe.

The gist of this is that it would be nice if you could download your phone bill or gas bill in a format that is easy to process so that third parties can compete to come up with useful ways to optimise your life thereby. For example, you could have a web page displaying your carbon footprint, based on your energy bills.

This is one of the few cases where a brand name starting with the word ‘My’ actually makes sense: My Data.