Established in 1932, the New Theatre is a proudly independent theater in Sydney, Australia. “We’re not slick, we’re not refined and we don’t conform,” is only one of many statements it makes, “We believe in artistic and social expression, not just escapism. When we take the stage, we’re for real.” Or “We’re driven by passion, not money.” You get the point. This past January, New Theatre introduced a new visual and verbal identity created by the Sydney office of Interbrand. (via New Theatre on Rotation - Brand New)

Established in 1932, the New Theatre is a proudly independent theater in Sydney, Australia. “We’re not slick, we’re not refined and we don’t conform,” is only one of many statements it makes, “We believe in artistic and social expression, not just escapism. When we take the stage, we’re for real.” Or “We’re driven by passion, not money.” You get the point. This past January, New Theatre introduced a new visual and verbal identity created by the Sydney office of Interbrand. (via New Theatre on Rotation - Brand New)