Apple is… Apple’s 9 definitions since 1995

Daring Fireball:

Alex Gollner examines the nine different ways Apple has described itself in its press releases since 1995. The biggest change, no surprise, is from biz-dev bullshit to plain English, four days before Steve Jobs became CEO in September 1997. Also interesting: as the company has gotten bigger, its description of itself has gotten simpler.

MacBook Pro Family Now with a retina display—2880×1800 pixels, or 5MP if you prefer. At that resolution most apps presumably run at 2x (so 13px type on a web page will be shown at 26 real pixels height and should look fantastic). It also means that video editors can run clips at full resolution and still have screen space for all their pallets and toolbars. Speaking of ridiculous numbers, the processor uses a 22-nm feature size. I can still remember when 1 µm was considered amazingly small. And 16 GB of ram in a portable computer is just crazy. Mind you, this is a £300 premium on the existing 15″ MacBook Pro, which they are keeping around for people who want to play CDs or DVDs, or just prefer hard disks and a bit more heft in a laptop.

MacBook Pro Family

Now with a retina display—2880×1800 pixels, or 5MP if you prefer. At that resolution most apps presumably run at 2x (so 13px type on a web page will be shown at 26 real pixels height and should look fantastic). It also means that video editors can run clips at full resolution and still have screen space for all their pallets and toolbars.

Speaking of ridiculous numbers, the processor uses a 22-nm feature size. I can still remember when 1 µm was considered amazingly small. And 16 GB of ram in a portable computer is just crazy.

Mind you, this is a £300 premium on the existing 15″ MacBook Pro, which they are keeping around for people who want to play CDs or DVDs, or just prefer hard disks and a bit more heft in a laptop.