This is instantly recognisable as the logo for Nasa, despite its being discarded in 1992 in favour of the previous ‘meatball’ logo preferred by some Nasa insiders. The ‘worm’ logo, and the graphic system it was part of, spoke to the idea of Nasa as high-tech, forward-looking, and united in purpose. It failed because Nasa, the actual real-world organization, is not any of those things. As an incoherent mish-mash of design elements, the ‘meatball’ expresses the reality of Nasa very well. Sadly. Display | The NASA Design Program

This is instantly recognisable as the logo for Nasa, despite its being discarded in 1992 in favour of the previous ‘meatball’ logo preferred by some Nasa insiders.

The ‘worm’ logo, and the graphic system it was part of, spoke to the idea of Nasa as high-tech, forward-looking, and united in purpose. It failed because Nasa, the actual real-world organization, is not any of those things. As an incoherent mish-mash of design elements, the ‘meatball’ expresses the reality of Nasa very well. Sadly.

Display | The NASA Design Program

Established in 1932, the New Theatre is a proudly independent theater in Sydney, Australia. “We’re not slick, we’re not refined and we don’t conform,” is only one of many statements it makes, “We believe in artistic and social expression, not just escapism. When we take the stage, we’re for real.” Or “We’re driven by passion, not money.” You get the point. This past January, New Theatre introduced a new visual and verbal identity created by the Sydney office of Interbrand. (via New Theatre on Rotation - Brand New)

Established in 1932, the New Theatre is a proudly independent theater in Sydney, Australia. “We’re not slick, we’re not refined and we don’t conform,” is only one of many statements it makes, “We believe in artistic and social expression, not just escapism. When we take the stage, we’re for real.” Or “We’re driven by passion, not money.” You get the point. This past January, New Theatre introduced a new visual and verbal identity created by the Sydney office of Interbrand. (via New Theatre on Rotation - Brand New)