Google, Roboto and Design PR By Khoi Vinh on Subtraction.com


  These changes sound like legitimate improvements, but they seem to be about par for the course in the refinement of any typeface. They’re just presented in this article in a hocus pocus manner intended to wow uninitiated audiences with the dark witchcraft of type design. There’s nothing remarkable here at all, and certainly nothing to suggest that Roboto deserves to be thought of as “the font of the future.” Even the mention that this new iteration of Roboto has been tested “on a ‘big pile of devices,’ ranging from tiny smartwatches up to huge flat-screen TVs, to make sure it looked good at every size and from every angle” is a paper-thin claim. While commendable, that kind of testing is de rigueur for any font that hopes to be an operating system default in this day and age.

Google, Roboto and Design PR By Khoi Vinh on Subtraction.com

These changes sound like legitimate improvements, but they seem to be about par for the course in the refinement of any typeface. They’re just presented in this article in a hocus pocus manner intended to wow uninitiated audiences with the dark witchcraft of type design. There’s nothing remarkable here at all, and certainly nothing to suggest that Roboto deserves to be thought of as “the font of the future.” Even the mention that this new iteration of Roboto has been tested “on a ‘big pile of devices,’ ranging from tiny smartwatches up to huge flat-screen TVs, to make sure it looked good at every size and from every angle” is a paper-thin claim. While commendable, that kind of testing is de rigueur for any font that hopes to be an operating system default in this day and age.

Sassoon® Infant is one of a family of typefaces intended to be used for books for children. The letters are designed to look how they would be drawn by hand, so that children copying them won’t go too far wrong.

Sassoon® Infant is one of a family of typefaces intended to be used for books for children. The letters are designed to look how they would be drawn by hand, so that children copying them won’t go too far wrong.