Ah, the art of the letterpress
by Naomie Ross
When Wolf-Manufaktur asked Wehr & Weissweiler to design a catalogue that showcases its high-end printing and finishing services, the two young designers from Mainz, Germany came up with a striking solution. The Wolf-Musterbox is a sophistically designed cardboard box in glaring orange. Once you lift the magnetically affixed cover, the box slides open and reveals its content. 30 sample cards provide an overview over the available offerings. Eight different finishing techniques have been combined with eleven types of fine paper and board.
Wehr & Weissweiler aimed to create a tool that helps designers choose an advanced printing technique and convince their clients of its effectiveness. They further wanted to tell a little story that relates to the brand name: each motif contains some information about wolves.
(Fonts In Use)